We get our elbows out so your brand stands out.

Bold merchandising and marketing that drives growth across Canada.

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YOUR SHELF. OUR FIGHT.

YOUR SHELF. OUR FIGHT.

We fuel ambitious CPG brands with smart retail execution and bold marketing that gets products noticed - and keeps them selling. From coast to coast, our team brings strategy, hustle, and measurable results that drive real growth where it counts: on the shelf and beyond.

We know the shelf is crowded.
We help you elbow in so you're front and centre.

see how we do it
Woman holding a bag of chips in a grocery store aisle

What we bring to the shelf (and beyond)

    • Promotional display execution

    • Promotional materials setup

    • Pricing and shelf audits

    • Stock management and rotation

    • Product sampling and in-store demos

    • Retail expansion

    • Coverage selection

    • Amazon marketplace

    • Retail content strategy & production

    • Influencer marketing

    • Paid media advertising

    • Social media management

    • Retail-specific media buying

    • Market insights

    • Dedicated "on-demand" or full time staff solutions

    • PPC Advertising/Management

    • Listing Creation & Optimization

    • Advanced Reporting & Analytics

    • Strategy & Logistics

explore services

Where canada shops, we show up - coast to coast.

Results, delivered

Store display of Happy Dad branded baseball hats in a convenience store.
Stacked shelf display of Happy Dad seltzer variety packs in a convenience store.

+62% increase in availability

Over 7 months and more than 4,000 store visits, our retail merchandising team drove a 62% lift in on-shelf availability for Happy Dad by executing flawless promotional displays, keeping pricing and shelf conditions accurate, and ensuring products were consistently stocked and rotated.

A hand holding a Perfect Bar protein bar.
A hand grabbing for a Perfect Bar protein bar on a grocery store shelf.
A hand holding two Perfect Bar protein bars.

+323% Increase in POS Sales yoy

Over two weeks, our marketing team drove a +323% increase in POS sales and a +15% lift in sales volume for Perfect Bar by executing 19 high-impact in-store demos that boosted trial and conversion.

A targeted influencer campaign amplified local awareness around those same stores, creating a surge in traffic that translated directly into measurable sales growth.

429% Return on ad spend

Over nine months, Elbows Out delivered a 429% ROAS by activating Sponsored Search with Loblaw Advance across two core Bragg apple cider vinegar SKUs to reach high-intent PC Express shoppers. The always-on strategy turned efficient spend into consistent, profitable growth at the digital shelf.

get results

From the aisle

  • "We’re constantly impressed by Elbows Out—their collaborative spirit, high-touch support, and the positive energy their team brings to every initiative make them such a joy to work with. They are an integral partner and have truly helped us elevate our business in Canada!"

    Health-Ade

    Hillary Hall, Senior Retail Marketing Manager

  • "Working with Elbows Out has been a great partnership. Their team is responsive, collaborative, and provides creative solutions that support our initiatives in Canada."

    Bragg Live Food Products

    Samantha Adcock, Brand Manager

  • "The Elbows Out team have been a difference maker in our launch and growth in the convenience channel. Their efforts, reporting and results have been first class all the way!"

    Happy Dad

    Steve MacLellan, National Channel Manager

Built on Hustle.

Driven by Partnership.

Focused on Results.

Three women sitting at a table together and smiling.
Three women standing together and smiling.
A woman smiling in front of a grocery store shelf of chips.

We’re a crew of retail pros, marketing minds, and data junkies who care about your brand like it’s our own. We show up, roll up our sleeves, and move the needle where it matters - on shelf, online, and everywhere in between.

When you win, we win - and we’re all in.

get in touch

Trusted by leading brands

contact us

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Marsham Natural Products Broker logo.

Still working on distribution? Check out our partner company Marsham Natural Products Broker who help natural, organic, and supplement brands grow by connecting them with retail and wholesale channels across the country.

Three cans of soda in a grocery store basket.